BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Did cars peak around 2016? That’s when you could get a plug in hybrid, with Bluetooth audio, a rear view camera, but no spyware or mandatory subscriptions. Sure they’d pester you to get SiriusXM but you could just say no.
Going forward, BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.
The fuck it is. You offer car features at time of sale. And if you want me to like your brand, at best you offer OTA or wifi updating for free to enhance the experience, and make me want to buy your next car.
You try and nickel and dime me for shit technology that has been around for 20 years, and I could give two fucks. I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.
They’re just trying to recoup the cost of being forced to install turn signals even though their drivers don’t need them.
They’re recouping the costs of hiring an in house orthodontist to fix all them buck tooth grills they made.
Enshitification will continue until morale improves
Pretty sure signal lights are a subscription option, and nobody that drives a Beemer has subscribed.
If you ever feel like your just a cog spinning endlessly in a machine with no real purpose in your career, remember that there is a man in Germany who has a job installing turn signals on BMWs.
Ironically the BMWs here in Germany tend to use their signals in my experience
Might be, but the majority of drivers is constantly ignoring safety distance and trying to butt-fuck me on the Autobahn. I used to like BMW when I was younger, but I decided I will never buy that brand because I don’t want to be associated with the majority narcissistic assholes group that is BMW drivers.
Maybe it’s not trickled down yet but I can assure you the Tesla drivers are now the worst in the UK. It was Audi.