While social media firms have long faced scrutiny from Congress and civil rights organizations over their impact on young users, the new wave of lawsuits underscores how parents in the US are increasingly leading the charge, said Jim Steyer, an attorney and founder of Common Sense media, a non-profit that advocates for children’s online safety.

“This is a major shift from where we were a decade ago,” he said. “People see the impact on their own children, they know the platforms are intentionally designed to addict their kids into harmful stuff, and they are fed up. The tide has turned.”