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its generally just consumers on the consumer OS who have that image of Microsoft.
take for example their Xbox Division. Microsoft is the o nlu company where its possible to throw in an OG xbox game in their modern console and play it (after a compatibility patch). Both nintendo and sony couldnt even fathom that kind of backwards compatibility. Microsoft is also the one who keeps up their digital store (on console) the longest
as someone who lives in a fairly densly populated area, malls are almost directly tied to income levels of the local populace. malls in poorer neoghborhoods closed. upscale malls in rich neighborhoods are still thriving.