Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
What?! Have you checked how big a 4k video is lately? Where do you suppose the money for that should come from?
Who decided to provide 4K video? (Hint: it wasn't me.)
1080p did nothing wrong
Good thing people didn't freak out when they tested putting 4k videos behind membership