In 2013 they to some extent still targeted geeks, developers, Linux users.
Also it's the elitist part of their image, it was somewhat culture-oriented, and that culture involved sci-fi, cyberpunk etc.
And the "anti-utopian" part is classic for Apple advertising.
We so quickly forget that at some point both Apple and Google weren't perceived as hostile to computer geeks or various high causes and actually as geeky themselves. People would simp for them, not very stupid or ignorant people.
Hilariously non self aware.
In 2013 they to some extent still targeted geeks, developers, Linux users.
Also it's the elitist part of their image, it was somewhat culture-oriented, and that culture involved sci-fi, cyberpunk etc.
And the "anti-utopian" part is classic for Apple advertising.
We so quickly forget that at some point both Apple and Google weren't perceived as hostile to computer geeks or various high causes and actually as geeky themselves. People would simp for them, not very stupid or ignorant people.
It's amazing how things come clear with time.