The risk, explains Yuste, is that the same tools which – in medicine – can help improve people’s lives, can also end up violating the information stored in the brain. “Although the roadmap is beneficial, these technologies are neutral and can be used for better or worse,” he notes. This isn’t only about securing personal data, such as shopping habits, a home address, or which political party one supports – it also involves things as intimate as memories and thoughts. And, in the not so distant future, even the subconscious.
Think “shopping habits” already includes subconscious thoughts. Advertisers know when you will quit a brand before you do.
Title made me think this was a “sentient a.i.” argument, but I’m glad to see it’s not. human neuro rights is exactly what I think we need to be thinking about.
We also need a fix for established classes in society. Why have the smallest fraction of the population hoarded almost all of the benefits from humanity’s advancements in the past 50 years? It’s unconscionable.
not actually reading the article though, because i can’t easily read it past the cookie confirmation.
Think “shopping habits” already includes subconscious thoughts. Advertisers know when you will quit a brand before you do.
Obligatory mention of Target figuring out when people are pregnant and sending related marketing, including teenagers, and the dad that got mad when they sent it to his daughter.
Btw, i learned recently that subconscious is outdated and it’s rather pre-conscious.
Nay, not going to accept those cookie policy to just read the content. Bad site design.
Allowing you to reject it all is bad site design?!?
I did not see a reject all when viewing the website. (on firefox) I keep clicking around and did not see an option to reject all other than “Accept”.
The thing that comes up at the bottom has two buttons: Accept and customize. If you click customize you can choose what to accept and what to reject, and it defaults to rejecting everything.
I have cookies and javascript completely disabled and can read it without any problems. (firefox on laptop, noscript, idontcareaboutcookies)
that doesn’t make the site design good, that just means you know how to bypass bad site design.
Welcome to the internet ;)
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