To Zuckerberg, the concept has been proved out. The rest is simply an execution problem.

“The focus for the rest of the year is improving the basics and retention,” he wrote. “It’ll take time to stabilize, but once we nail that then we’ll focus on growing the community. We’ve run this playbook many times (FB, IG, Stories, Reels, etc) and I’m confident Threads is on a good path too.”

I don’t doubt this. I think Threads will continue to grow. Musk’s self-destructive nature will give Threads openings to grow. And I think Threads has some aces up its sleeves for some PR wins. Maybe exclusivity agreements with celebs, popular YouTubers, and other influencers.