Damn i hate that word so much. What are they supposed to influence? They are advertiser, period. Influencer should be reserve for someone who actually contribute to the society, not some clown on tiktok/insta doing memes and jokes.
They are called “influencers” because the ghouls that work in marketing realised that they are an extremely effective tool for their ongoing psychological warfare arms race
Damn i hate that word so much. What are they supposed to influence? They are advertiser, period. Influencer should be reserve for someone who actually contribute to the society, not some clown on tiktok/insta doing memes and jokes.
They are called “influencers” because the ghouls that work in marketing realised that they are an extremely effective tool for their ongoing psychological warfare arms race
Many people who influenced me in my ways would punch the one who’d call them an influencer.
I’d say you have that backwards
Influencer is the word companies use for people with a following, and therefore power over peoples buying decisions.
For some reason it’s leaked and been misappropriated.
If you actually make something of value you are whatever that thing is, AND a potential influencer of buying decisions.
What I really hate is when actual content creators get lumped in with that name.