From the article:
When we went to our seats, the wait staff let us know that despite the fact that the previews were playing, we wouldn’t know until the movie actually started whether we could see the film or not. If it didn’t work, the screen would just turn black. Luckily, the film went through without a hitch.
Pay attention boys and girls, this is also what they want to do with over the air broadcasts with the ATSC 3.0 format.
Remember that time when they’ve added rootkits to over 20 millions of audio cd’s? You’ve guessed it, the installation was automatic, hidden and their software had vulnerabilities.
Can you elaborate?
DRM but over the air, consumers hate it, investors love it, it’ll make everything worse, it’s the future!
Do investors really love it? Is there anyone as stupid as the group-think whole that believes that will stop even one act of piracy?
All these idiotic measures have clearly driven more people to piracy…
I doubt the investors are smart enough to understand the technology behind it. All they probably hear and fully understand is the part where they can potentially make more money in the long run.
So broadcast TV currently broadcasts on ATSC 1.0. You get an antenna and a box or TV that has a digital tuner and you’re good. Industry is pushing for ATSC 3.0, which allows for DRM. So even though they are broadcasting on the public airwaves, they can decide you can’t watch. It sets up the local broadcasters to be the new cable with ever increasing prices AND play king maker on devices by choosing which can and cannot produce tuners. In my area, 5 channels have ATSC 3.0, and 1 of them turned on DRM. Meaning I can’t watch it because HDHomeRun devices aren’t approved, likely because it has the ability to record. Luckily, that channel still broadcasts in ATSC 1.0, so I can still watch it for now. 3.0 isn’t a fully adopted yet, but that can change in the future (2027?).