In a former life, I sold point of sale (POS) machines. We got bonuses for selling stuff like gift card add ons and the number one selling point to retailers was that some significant percentage of cards are never redeemed at all.
A decade ago, I worked on POS systems as a software engineer.
The selling point was absolutely hawking gift cards. Since we saw the data from companies, and we had a clause that gift cards expired (before the government stepped in) I remember being blown away by how many millions it was in pure profit.
In a former life, I sold point of sale (POS) machines. We got bonuses for selling stuff like gift card add ons and the number one selling point to retailers was that some significant percentage of cards are never redeemed at all.
A decade ago, I worked on POS systems as a software engineer.
The selling point was absolutely hawking gift cards. Since we saw the data from companies, and we had a clause that gift cards expired (before the government stepped in) I remember being blown away by how many millions it was in pure profit.
Gift cards. Bleh