- X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
- The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
- The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.
Archive link: https://archive.ph/sbOxS
You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.
Since when do “high quality ads” exist? I mean, the mentioning of “low quality ads” implies that those others might actually exist.
What’s that you say? Advertisers took his advice at that event seriously?
404 Media report[ed] last month that ads promoting “semen stealing” were showing up on the site.
Wait what now
I mean, where do you get your semen?
I make my own.
Yea this guy is the hero of the thread, I would have just not bothered with the article if it wasn’t for you pointing that line out
I care just enough to say I don’t care.
I was repeatedly called a GPT3 bot on Xitter. This was before it was even public.
You admit you care, and that’s the first step to curing your addiction.
This is the best summary I could come up with:
They are also spreading rapidly across the internet, according to data from the social-media analysis firm Graphika, which warned such tools could be used for sextortion and targeted harassment campaigns.
Hamza Mudassir, a strategy consultant and lecturer at Cambridge University, noted that suspicious ads appear across all social-media platforms.
“However, I think the problem with X is that, because all of the large advertisers have effectively walked out, this is what you see in higher frequency, which basically produces a terrible time for genuine users on the platform,” he told BI.
Since taking over the site, Musk has slashed X’s content-moderation team and reinstated figures such as Alex Jones who was previously removed from the platform for abusive behavior, something that made advertisers distinctly uneasy even before the billionaire’s recent controversies.
“The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery,” he added.
The Financial Times reported last month that X was attempting to offset the loss of companies like IBM and Walmart by appealing to smaller businesses and aiming to bring in $100 million in political ads during the 2024 election year.
The original article contains 756 words, the summary contains 208 words. Saved 72%. I’m a bot and I’m open source!
One perspective on this might be that Elon and friends have successfully identified a set of dubious advertisers and hate-tolerant userbase.
SUCH GUD BIZNESS MAN
literally allowed
Back button.
That was a quote from a tweet, not the author’s own words
- The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.
The main reason Twitter has a revenue gap is that Musk saddled it with $13bn of debt with his leveraged buyout. The business isn’t failing because of Musk’s management since then, it’s failing because that was the purpose derived from the purchase.
Yeah he bought it to crush it and make it the far right christofascist heaven on earth.
