Up to 30% of Apple Vision Pro Returns Are Because Users Don’t Get It, Analyst Says::While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.
1% of the headsets are returned. 30% of those returns (0.3% of the overall headsets) are because the user couldn’t figure it out.
This is clickbait.
Wow, from all the stories of people returning them for all kinds of reasons, I thought the number of returns was way higher.
That’s actually a decent piece of information for the article to include IMO.To save me reading what is surely a terrible article, what aren’t people getting?
Returns are very low. If the tittle talks only about a PERCENTAGE OF that low number, while that percentage being a high number, it is easily confused. Confusion is the goal of the modern journalMARKETINGist
Edit: I will not remove or replace the word tittle. I like it.
Frankly, if just 0.3% of buyers return an IT product (especially a novel one) because they “don’t get it”, that’s a massive success in my book. Have you seen users?
I work in IT so the answer is “too many” lol
*up to 0.3%
Good point. But also fuck apple and all the capilistic consumption thriving on over seas suffering.
- posted from a non-Apple device (which was also made with over seas suffering)
Not if it is a Fairphone, and probably also some other devices.
Your mom suffered last night…
Why are devices like this called “Pro”? Are there people making their living as goggle-laden douche nozzles?
Pro is now a marketing term that has nothing to do anymore with its original ‘professional’.
Well what about these apps then, surely they will change your mind!
I didn’t even have to spend $3,500 to not get it!
I knew a lot of people who returned the first iPhone because they “didn’t get it”. Sometimes new tech takes a while to catch on.
To be fair, the first iPhone did kinda suck in many ways, especially shortly after launch. Only the 2nd or 3rd generation had most of the basics in place.
The first iPhone was slick but sucked as a smartphone. Heck, it couldn’t even send MMS, copy-paste, gps and the camera can’t even record a video! People looking to replace their Symbian or Windows Mobile smartphones would of course be disappointed by the lack of apps and customizations.
I know. I had it. Biggest thing about the iPhone. Is that what it did and how it worked was very very new and novel. And it looked very very cool. Apple was able to sell it for about three years simply as a fashion accessory, not that it was especially amazing in its features. It wasn’t until the 3GS, or even the iPhone 4 until it was exactly what it had promised to be 
The Iphone was a good idea, though.
It’s not that this isn’t, it’s just that most people don’t know why it’s a good idea or how. The execution, here was the problem, not the idea itself. Especially the awful price tag.
I just don’t see it taking over the world in such quick fashion as the phone. Like VR I think it will remain a niche
Like VR I think it will remain a niche
Which is why I think Apple is really trying to make this an AR/VR type device. I think that AR will gain much more popularity out of the two.
I’ll wait for it to catch on, if it ever does. I’m not sure it will catch on
Seems like a decent chunk of apple users are just idiots. Not because they don’t want the AR, but because the reason is because they couldn’t figure it out.
I’ve said it before, but the overly simplistic interfaces and the complete lack of customization of iOS means one thing
#iPhonesAreForBoomers
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I find the iPhone interface extremely unintuitive. I have one for work, and I’m a complete imbecile at using it, despite being decently tech-savvy. Everything I want to do is not were I expect it to be, it takes me forever to find things and settings.
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There is a big ol’ search bar right at the top. Did you try that?
If you can only find things with a search function, the UI is dogshit…but yes, they also often call things different names than what is obvious to me.
I can find things just fine. I was just pointing out that the first thing in the menu is the quick solution to your problem.
In my opinion, it is much harder to find something on someone’s heavily customized android than it is on an iPhone which remains essentially consistent across all devices.
To each their own.
I regularly use the flashlight on it, but I haven’t found a way to enable that from anywhere else than the bloody lock-screen. Searching for any variation of flashlight, light or torch only brings up websites and apps to download…it’s a small thing, but insanely annoying.
I’m afraid that your Gen Z-ers often graduate college without knowing how to use an email app or create a file structure like folders. It’s because they grew up on iPads and didn’t have to learn that.
Yep. I know far more Z’s and younger that use iPhone (ah, hell, Gen X and younger)
IPhone’s interface is not simplistic.
I can’t figure out how to navigate one even if my life depended on it
0.3% is a decent chunk?
Yeah
Man try to work in retail for a month and tell me that again.
All returns aren’t $4000 pieces of new tech. All returns aren’t returned out of confusion.
The number is significant, no matter how non-zero it is.
I think the more relevant characteristic isn’t that they’re Apple users, it’s that they have $3,500 to spend on something they don’t understand. That much disposable income tends to promote short attention spans and little patience.
What’s not to get about Face Monitor? If looking at a screen is good then obviously looking at it all the time is more good.
The inevitable conclusion is that these people bought a product without understanding it.
If the user can’t figure it out you built it wrong
That’s only true if you assume that people are generally smart, especially when it comes to technology. Such an assumption seems to me to be… overly generous.
Not defending Apple here necessarily but have you not ever been in line for a self checkout? It’s not a difficult piece of software or equipment to use and in my experience half of the users if not more cannot handle it. Users are really fucking dense
Self checkouts don’t work the same across stores, don’t accept the same methods of payment across stores, require human intervention the moment anything off the happy path occurs (like not moving an item fast enough and it scans twice), provide constant interruptions during the execution of their single purpose, and are unfathomably slow and inconsistent at what they do.
They just don’t work well.
The only intervention I have ever needed over 20+ years of using was for an ID check, it’s very very possible to use them without having an issue 99% of the time. They fuck up because people don’t have any patience or just a general misunderstanding of how a cash register works, which is not a difficult concept
There’s a certain store I go to that needs an employee almost every single time because the scales are insanely sensitive and lock you out immediately if they think it’s wrong.
They also fuck up because they aren’t designed and implemented properly.
- Walmart’s don’t accept tap to pay.
- Whole foods’ requires manual keying in of pastry items as different options (they don’t have danishes in their DB so they need to be rung up as a bagel; per the human worker that resolved the issue for me when I predictably couldn’t find the item they failed to include).
- None of them allow you to cancel the order (such as when you want to check the price of an item because the store neglected to actually list the price on the floor).
- None of them let you remove an item (such as a duplicate scan or removing a luxury item that stretches your budget or rang up higher than you were expecting).
- You can’t purchase shaving goods, alcohol, canned air, or other adult items without intervention (probably no way to actually avoid this one, but it doesn’t promote a smooth flow) and the kiosk often locks down until aided by an associate preventing you from continuing to scan your items while you wait.
- Often locks the kiosk when placing a reusable bag in the bagging area.
- Inconsistent payment methods: some allow you to scan your card at any point in the process, some process payment the moment your card is scanned, some require a manual trigger on screen prior to scanning your card.
- Often forces popups between scans (“This kiosk is in card only mode,” “Enter your loyalty card number,” or “how many bags did you use today?”)
I’d like to:
- Walk up and set down my bag
- Scan all my items
- Remove arbitrary items
- Tap my card
- If required; verify my age and have an associate clear any blocks
- Grab my stuff and leave
Instead what often happens:
- Walk up and set down my bag
- Kiosk locks because there’s an item in the bagging area
- Pickup my bag, move to a different kiosk and set my bag on the floor
- Scan my first item
- Dismiss the card only pop-up
- Dismiss the loyalty pop-up
- Scan the item again because the first scan just wakes the machine and the order doesn’t start until you dismiss 2 popups
- Put the item in my bag on the floor
- Scan the next item
- Dismiss pop-up about first item not being in the bagging area
- Take first item from my bag on the floor and set it in the bagging area
- Kiosk locks until associate clears it
- Scan a razor blade
- Kiosk locks until associate clears it
- Scan the remainder of my items
- One of them scanned twice
- Click the visible delete button next to duplicate item
- Kiosk locks until associate clears it
- Tap my card
- Realize that this unit works differently than the last one I used and click the “Finish and pay” button
- Select card as the payment type (on the kiosk in the card only queue getting run in card only mode)
- Dismiss the bags used pop-up
- Tap my card again
- Move all my items from the bagging area to the reusable bag on the floor
- Collect my receipt and goods and leave
I’m glad that you’ve consistently had a good experience with them, but I have not. While each of our experiences are anecdotal, the machines’ failure to routinely accommodate my expected use case is an engineering failure. I am a software engineer by trade and know how to interact with computers well. While we have a running joke about customers not reading what’s on their screen that’s no excuse to design an interface that cannot properly react to unexpected or unusual inputs or tasks.
I mean, Apple is THE accessible usage company of the world. If you think that Apple can’t make it work, then you also think that nobody can make it work.
Counterpoint:
