Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.
In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.
There was a period in the mid 2000’s of like 3-4 years where social media was fun and not super toxic. It was still toxic to a degree, but nowhere near like it is now. Then it started to decline rapidly once the general public started to get involved as smart phones became better and better at helping keep people terminally online.
I hate sounding like a hipster, but everything good or at least semi-decent really does comes to an end once it gets saturated by the general public.