Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • RunningInRVA@lemmy.world
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    7 months ago

    Imagine being the guy working on this and how much you hate yourself anytime somebody asks you what you are working on.

    • jg1i@lemmy.world
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      7 months ago

      Unfortunately, I bet these guys don’t care. I used to work at a company you might have products from and I would constantly hear “Hey, we’re a business” as an excuse to degrade the user experience. :(

    • RageAgainstTheRich@lemmy.world
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      7 months ago

      I remember having an argument with my teacher in college about this. He asked us what we would do if we were asked to code something that could be used for things you personally don’t agree with such as the government using tools to “help” but also remove peoples privacy. Or corporations being able to show you more ads. I told him i would refuse. And he said that it would be my job though and sometimes you have to do things you don’t like. So i told him i would quit. And for some reason he could not really comprehend that and we got into an argument.