“One of the things we’ve realized is once a piece of media exists, even if it is disclosed [that it’s AI generated], it can then be lifted out of any documentary, make its way onto the internet and into other films, and then it’s forever part of the historic record […] If it’s being represented as this is a picture of this person, then that’s what’s going into the historic record,” she added. “And it’s very hard to pull that back.”