The Small Web is for people (not startups, enterprises, or governments). It is also made by people and small, independent organisations (not startups, enterprises, or governments2).
On the Small Web, you (and only you) own and control your own home (or homes).
Agreed. I found the process of buying a domain and a webhost to be both cheap and quite painless. Once logged in I would even be able to make email addresses and do one click installations of lots of common software such as wordpress.
I’dd say that if you just want to get your stuff out on the web without being under the umbrella of a larger corporation, the bar is quite low if you know where to look.
I would much more like to see this bloom into something that mixes with the fediverse. Some kind of easy to use tool that would allow you to create your websites, but also broadcast your changes and your content. Kind of like a webring on steroids