At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren’t the goal of most ads, it’s mainly uncaughous influence for the next time you have to choose between a few products!
That’s easy: never make unconscious purchase decisions. Consciously set a list of what you want, and follow it. If you know what you want, there is very rarely more than one product that comes closer to meeting the requirements, whether they be objectively measurable, more abstract like quality and trust, or as simple as price. Generally sellers try to find a distinguishing niche, and stick to it.
Of course this requires knowing and caring about what you’re purchasing. If you have enough money to just go by “ooh, shiny!”, then sure, ads can have an influence.
That’s not the issue, the less you care about the ad itself the more likely you are to process it’s message subcaughously and we simply don’t have the energy actively observe all the ads we are bombarded with…
Subconscious messages are irrelevant if you make your purchase decisions consciously.
“Do you like to drive?”… they can show me beautiful landscapes with nice music and end it with the car maker’s logo all they want, I’m not going to buy a car because I saw the ad, it smells nice, or “has USB”; those are irrelevant parameters that get cut off by my conscious list.
How about those fun fun sweets, foods, whatever, kids like so much these days? I was a kid once, I know I didn’t like all the stuff advertised on TV.
Want to sell me some insurance, telephony, banking, or any other kind of subscription? Good luck showing me people having fun, vacationing or scoring a date, I’m still going to get an online comparator, tick off the things I don’t like, and then compare it to the results of another one or two. Even better luck trying to robocall me; “No, thank you, I’m not interested”, talk to the hand ✋, number blocked.
Same for food (what’s the nutritional list, expiry date, and price/quantity?), hardware (is it the cheapest option meeting my requirements? how easy is it to repair?), clothing (no, I don’t care about being a billboard for your brand), and so on.
If you don’t think you have the bandwidth to watch ads consciously, there are ad blockers for that. For all the rest, there is spending some more time the first time you are about to buy a product you haven’t before.
Where by “people”, we mean “individuals with so little critical thinking, that they might get influenced by an ad”.
Well, that’s why. Companies don’t want easily influenciable people to associate their brand with something they’re likely to view as negative.
Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren’t the goal of most ads, it’s mainly uncaughous influence for the next time you have to choose between a few products!
That’s easy: never make unconscious purchase decisions. Consciously set a list of what you want, and follow it. If you know what you want, there is very rarely more than one product that comes closer to meeting the requirements, whether they be objectively measurable, more abstract like quality and trust, or as simple as price. Generally sellers try to find a distinguishing niche, and stick to it.
Of course this requires knowing and caring about what you’re purchasing. If you have enough money to just go by “ooh, shiny!”, then sure, ads can have an influence.
That’s not the issue, the less you care about the ad itself the more likely you are to process it’s message subcaughously and we simply don’t have the energy actively observe all the ads we are bombarded with…
Subconscious messages are irrelevant if you make your purchase decisions consciously.
“Do you like to drive?”… they can show me beautiful landscapes with nice music and end it with the car maker’s logo all they want, I’m not going to buy a car because I saw the ad, it smells nice, or “has USB”; those are irrelevant parameters that get cut off by my conscious list.
How about those fun fun sweets, foods, whatever, kids like so much these days? I was a kid once, I know I didn’t like all the stuff advertised on TV.
Want to sell me some insurance, telephony, banking, or any other kind of subscription? Good luck showing me people having fun, vacationing or scoring a date, I’m still going to get an online comparator, tick off the things I don’t like, and then compare it to the results of another one or two. Even better luck trying to robocall me; “No, thank you, I’m not interested”, talk to the hand ✋, number blocked.
Same for food (what’s the nutritional list, expiry date, and price/quantity?), hardware (is it the cheapest option meeting my requirements? how easy is it to repair?), clothing (no, I don’t care about being a billboard for your brand), and so on.
If you don’t think you have the bandwidth to watch ads consciously, there are ad blockers for that. For all the rest, there is spending some more time the first time you are about to buy a product you haven’t before.
I am tickled fucking pink to see someone unironically advocating for living life free of the shackles of the unconscious. I’m dying 😂
Missing a spot while wiping your ass, is unconscious. Crossing the street without watching for traffic, is suicidal.
You tell me which shackles are you free of.
Not the influence of my unconscious on my decisions, that’s for sure.