YouTube is currently experimenting with server-side ad injection. This means that the ad is being added directly into the video stream.
This breaks sponsorblock since now all timestamps are offset by the ad times.
For now, I set up the server to detect when someone is submitting from a browser with this happening and rejecting the submission to prevent the database from getting filled with incorrect submissions.
Wow that’s very annoying. What does this mean for the future of adblocking?
It’ll be difficult for a while until someone figures it out and then it’ll be easy again. It’s just an arms race.
The last time Google pulled out all the stops to fight ad blockers, I had to update uBlock Origin every now and then until the whole thing passed. That’s all.
So I’m not worried. But I am amused that they keep making ads more obnoxious, which pushes more people to use ad blockers. I didn’t even use sponsorblock until a particularly egregious bit of native advertising. They could probably gain ground by just making ads less irritating, but they absolutely will not.
Capitalism is in the end, fighting for monopoly. They rather lose money in foreseeable future, and probably ever, than allow adblockers do their thing for small user-base. Because they want max. control. I can only assume companies that do not go to arms race with their consumers are thee ones that aren’t public traded companies.
It might even be simpler than that. Capitalism just doesn’t care past the next quarter. And when ownership is disconnected from labor or even from customer, than it’s just a really rudimentary collective intelligence. The shareholders just want the line to go up, and everyone in the corporate structure is accountable to the shareholders, so they all do their part, big or little, to make that happen. It completely dispenses with personal responsibility, whether for negative externalities, direct harm, or even the future as close as months from now.
This one might be harder, if YT just sends the ad like it was part of the video file, generating it on the fly, it’s a lot harder to detect, and probably not too hard for them to do, but breaking timestamps is pretty bad for some types of videos, like tutorials.
I think the larger content creators will push back against this, precisely due to the timestamp issue.
it would require government intervention. Where a regulation must declare that ads must clearly be labelled as ads, so that adjustments can be made by detecting when is the ad segment happening.
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The Ol’ Reliable.
If I recall correctly ads in the United states need to be labelled ads and is the reason #ad exists on Instagram
Sponsorblock “just” needs to transition from timestamps to timestamps + image hash. Not easy, but not impossible.