But the point is there’s always been a way to avoid ads, even while browsing sites with ads and browsing YT. Personally, if that ability entirely disappears, i hate ads, ad-voice, and the concept of advertising so much that I will stop and close a whole tab if an ad plays. I’m in the minority though. Because, I think you’re right, a lot of people just don’t even think about it and mindlessly consume. I can’t. When Reddit fucked us and showed us our opinions and feelings didn’t matter, I left. I will do the same to YT.