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It’s referring to cable packages. Oh you want to be able to watch FX shows? Then get the blue-tier package to add 30 random channels, 28 of which you don’t want for another $30 on top of the base price! Oh you want AMC too? Then get the green tier for another $45 as well that also has 35 channels you don’t want. Sorry, we don’t have a package with both FX and AMC, you’ll need to get the blue AND green packages on top of the $60 base subscription. Sorry, you can’t just choose what channels you want.
Circa 2011 it’d just be like Netflix and/or Hulu were all you need to get most of the content since they had deals with the different studios. Now they’re all segmenting off onto their own.
And I’m pointing out it wasn’t that way 10 years ago.