Not the best job, but I guarantee it’s having an effect.
I say this as someone who finally gave Linux another chance about a month ago (due to annoyances with Microsoft) and it’s going really well!
Even a noob like me can just install KDE and learn a few “launch through steam” tricks and I’ve had very minimal issues!
I think a lot of the casuals like me still think Linux is all terminals and command lines, but it’s clear it doesn’t have to be now. And Microsoft’s campaign is what pushed me to come look again!
I remember a long time ago when I was considering using Waze, had heard really good things. Then I was driving with a friend who used it and it served an ad saying “click here to take a pit stop at McDonald!”
I never downloaded Waze so… good luck google.