Good news to everyone! We’ve wanted an alternative to YouTube for a long time. Now it looks like Google that next big step in forcing alternative platforms to rise in it’s place. I’m an avid user of YouTube, but not a snowball’s chance in hell will I buy Premium when they are trying to shove it down my throat like that. That’s a very good way to get people to NOT buy something but for some reason companies don’t seem to understand.
Gabe Newell said it best: “We think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem.” - Piracy was down and streaming subscriptions were up when Netflix first came about due to the ease/convenience of it, but piracy is seeing a return due to the mishandling and misconception of companies about how to gain profit through improved services vs increased pricing/poor performance.
The reason I bring this up is because YouTube, like many companies, thinks they’re “solving” the issue of adblocking by force-feeding this kind of bullshit to the masses, but all they’re doing is forcing more people to turn to alternatives instead.
Companies are going out of their way to ignore the fact that “the easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.” - Gabe Newell
I consider adblocking to be in the same boat. Piracy/Adblocking only exists because it’s not a pricing issue. It’s a service issue. By making the free version even more intrusive ON PURPOSE, they’re not pushing as many people to buy a subscription as they are pushing people to install adblockers. If YouTube only ever showed a quick 10-15 sec ad at the very beginning of a video, I’d be less inclined to go out of my way to find and install an adblocker (and maybe even eventually just buy a subscription) than if they force feed me back to back, 30-second, unskippable ads.
It’s the same with those stupid fucking commercials that run ALL the time and try and be as annoying as possible. If I find your ad to be annoying and frequent and shoved down my throat all the time, I will vehemently and actively go out of my way to AVOID that product, not be more inclined to buy it.