I would bet there are reasons other than aesthetics at play. That’s the kind of paint you would want to use on your house in the Arizona desert, but I imagine driving by a bunch of houses with 99.9% reflectivity at the wrong time of day would be blinding.
Optimistically, this may be the discovery that leads to our future when everything looks like an iPhone.
I have some around my house because I switched all of my cables to usb-C. I bought a six pack on Amazon.