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How? Everyone says some form of this, but never gives any details of how they will do that. Or how defederation will prevent that.
You are afraid that they will control the marketplace, and then turn around telling everyone to defederate, which just gives them a walled garden marketplace on a silver platter.
This article is so misleading. XMPP died for the same reason all technology dies. No one used it. Even if Google hadn’t ever used it, it would still be dead. I know this because Google Talk and ALL Google chat apps are dead. WhatsApp killed them all.