People talk a lot about the genericisation of brand names, but the branding of generic terms like this really annoys me.

I’ll use the example I first noticed. A few years ago, the Conservative government was under criticism for the minimum wage being well under a living wage. In response, they brought in the National Living Wage, which was an increase to the minimum wage, but still under the actual living wage. However, because of the branding, it makes criticising it for not meeting the actual living wage more difficult, as you have to explain the difference between the two, and as the saying goes, “if you’re explaining, you’re losing”.

They’re both problems.

Fission is based on the fusion that took place in ancient supernovae.