I know how it works but thanks. Impressions are cpm vs cpc like you described. The incentive is to have the cleanest traffic in order to get bigger budgets from agencies. Yes, there are shady networks that will look the other way but the original comment stated everyone in the space is bot friendly.

Edit: I could have worded that better. Eh

That’s not true

Adtech is a scam

Recent report showed all these verification companies missed obvious bot traffic and weren’t doing anything prebid even though they were charging for it lol

https://www.adexchanger.com/platforms/adalytics-the-ad-industrys-bot-problem-is-worse-than-we-thought/

Multiple sources said that, based on the report, verification platforms appear to be blocking domains based on historical, post-bid assessments of the site’s bot traffic, rather than doing real-time, pre-bid bot blocking on an impression-by-impression basis.

Ok I’ll trust you

He’s broke lmao

They make a list of all internet users and then circle the ones they don’t have info on.

Let’s go a step further and remove AI from it completely