I can see the use case for someone who wants a single OS install on the Steam Deck that does gaming just about as well as SteamOS does, but has a more fleshed out desktop experience (or even just a different one). The linked article goes into detail on various desktop-focused developments within Bazzite that wouldn’t really make sense for Valve to prioritize in SteamOS itself.
I think their original intent back when Proton originally launched was to just show generic Linux compatibility on any titles if it worked with Proton and was approved by Valve. I’m not sure why they stopped doing that.