Haha yeah. People are so accustomed to short TLDs that ‘smith.technology’ just intuitively feels kinda wrong, and it still feels that way to me, even as a tech person who knows it is perfectly valid.
You’re thinking like “smith dot technology dot what?”
A quick search suggests this appears to be a revised version of Tanita’s MC-980 scale, which is intended for professional use and costs $13,000 USD anyway - even without King of Fighters.
So not really any difference, just a very unusual collab and bit of fun for marketing! :)
https://tanita.com/products/mc-980uplus