YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

  • jivandabeast@lemmy.browntown.dev
    link
    fedilink
    English
    arrow-up
    4
    arrow-down
    1
    ·
    edit-2
    1 year ago

    I disagree, i think they're getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.

    30% isn't a ton, but when you consider that they can add brand deals on top of that (which they get 100% of) creators can walk away with a decent chunk. Additionally, when you look at the rev split it's actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.

    IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not

    • KepBen@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      arrow-down
      3
      ·
      edit-2
      1 year ago

      One of the most popular on the platform is by definition an outlier

      • jivandabeast@lemmy.browntown.dev
        link
        fedilink
        English
        arrow-up
        3
        arrow-down
        1
        ·
        1 year ago

        Did you read the rest?

        Also, yes it's an outlier but the only example i have on hand of a YouTuber sharing their revenue streams so