TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.
The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.
Wow. That is a giant number. The change made was not good.
If previously there we 1’000 uninstalls per day, not there are 1’500. Relative numbers like that are useless.