Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

  • Cherry@piefed.social
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    7 months ago

    Search engines are pretty much redundant because they don’t return what we are looking for.

    They cooked themselves.

    • DaddleDew@lemmy.world
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      7 months ago

      But what if what your are looking for is AI generated articles that don’t provide any trustworthy answers or top 10 lists of products that their manufacturers paid the site to figure on the list? Google is still the best for that.

      • stray@pawb.social
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        7 months ago

        What if what I’m looking for is an article I can’t read without subscribing, removing my adblock, and/or accepting a bunch of cookies? Or one that sends me away entirely because that’s easier than being GDPR-compliant? Surely you’d click on those results.

    • GameOverFlow@lemmy.zip
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      7 months ago

      If you have a technical problem and enter “reddit” in you search often you find help. But this is so stupid.

    • entropiclyclaude@lemmy.wtf
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      7 months ago

      You don’t want 8 pages of the same 4 media conglomerates telling you why you should totally buy the thing they reviewed and totally don’t have investments in/own everything they’re serving up, while they make a commission off their clickbait?

    • SaraTonin@lemmy.world
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      7 months ago

      Yup,i use perplexity as my first port of call for most searches. Not because it’s good - it’s not, I’d estimate it’s wrong around 80%of the time - but because it’s still better than the alternatives