What’s worse is that their “8GB = 16GB” claim has a tiny bit of truth in it: many apps that are GPU-accelerated usually load/generate stuff on host RAM and then transfer it to the GPU RAM to launch some shaders/kernels on it and they do this repeatedly. The idea with Apple (also AMD when you consider APUs) is that since the RAM is “unified” you just have one RAM and you probably don’t have that redundancy anymore if those apps are built with that in mind, so in a sense if previously you had a 1GB buffer that had to live on both CPU and GPU RAM, this time it will only live in as a single 1GB buffer on Apple’s “unified” RAM. That’s still very different from the “8GB = 16GB” deceptive marketing by Apple.