What Google thinks you're worth | Proton
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Proton analyzed 54,000 profiles using real ad auction data to determine your worth to Google. How valuable is your data?

The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • sznowicki@lemmy.worldEnglish
    143·
    9 days ago

    How do you search for a restaurant or a barber when you’re in a city you’ve never been before? Or how do you rent a car on an airport in another country? You ask for a telephone book?

      • Ludicrous0251@piefed.zipEnglish
        42·
        9 days ago

        Like you don’t research a place before you travel, or you just don’t travel? Do you never research a product before purchasing or do you just work with whatever is available in your local store? If you’re buying a car, is it just whatever is on the side of the road or do you search for expert reviews or reliability data?

        • grue@lemmy.worldEnglish
          31·
          9 days ago

          Do you never research a product before purchasing or do you just work with whatever is available in your local store? If you’re buying a car, is it just whatever is on the side of the road or do you search for expert reviews or reliability data?

          I, for one, actively search out the reviews from entities that go out of their way to not be sponsored by the makers of the products they’re reviewing.