“We started noticing consumers weren’t rewarding polish the way brands thought they were,” said Chookie founder Zev Ziegler
Ummmmm…
One of its AI ads was rife with misspellings and terrifying, googly-eyed chocolate bars. Another of them shows an AI-generated figure producing the cookie bars in what appears to be lab.
I don’t think “polish” means what you think it means, Zev.
Every time I write an email on my phone in Gmail, it pops up a blurb asking “Polish?” so I assume this is a term they’re trying to repurpose. But my first thought every time I see it is that it’s asking to translate my message into the Polish language.
Ummmmm…
I don’t think “polish” means what you think it means, Zev.
“I outsourced the copywriting to the lowest bidder, who happened to be in Poland”
Every time I write an email on my phone in Gmail, it pops up a blurb asking “Polish?” so I assume this is a term they’re trying to repurpose. But my first thought every time I see it is that it’s asking to translate my message into the Polish language.
They can polish a turd all they want, but at the end of the day, it’s still shit.