Unsealed complaint says Meta ‘coveted’ under-13s and deceives the public about age enforcement | The unredacted document reveals more details from a lawsuit filed against Meta by 33 states in October.::Nearly a month after attorneys general from 33 states filed a lawsuit against Meta, the complaint has been unsealed to show more of the evidence and arguments they’ve laid out. The lawsuit alleges the presence of users under the age of 13 is an “open secret” at Meta.
In addition to this, I saw some nieces ~8 and ~4 years old on Thanksgiving, and their parents have given them tablets (because that’s a fucking great idea). Watching them play games on them with ads after every single level, and watching their reaction to the ads, hammered in that they are the target audience for the inane mobile ad mess.
Obviously the ad tactics work on some adults, but they are pure crack for the young kids. “I don’t know why they keep showing us these people who don’t know how to play the game! Mama, can I play (blah)?”
There’s a fella on YouTube who talks about game development and stuff. He has a well-respected game out somewhere, and he dropped a bombshell that you probably need to hear.
They took their game, on a PC and consoles, out to some sort of convention to show it off and get some feedback from potential customers, namely, young children, Alphas, 6-12 ish.
He said that every single one of them ignored keyboards and game controllers, shoving them out of the way, not even understanding what they were for, and immediately started swiping their fingers on the screens, assuming they were touchscreens. So yeah.
That’s not an indictment of advertisement though, but a function of platforms encountered most commonly which has of course followed this trend.
It doesn’t really say much negative except that we’re old.