It should be obvious that this has nothing to do with intuition, and everything to do with familiarity and comfort-level.

Not to be petty, but I think that intuitive is not that different to familiar.

I mean, the problem is in using the word intuitive when “selling” something in the first place. User interaction involves ton of things, large and small, and the intuitive things are rarely noticed. Such promise is likely going to lead to disappointment.

Adapting to these small differences is a skill in itself.