Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue::Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.
Amazon bought into the Netflix hype around ads and raising prices. Meanwhile, Netflix has been bleeding subscribers in western markets.
https://www.techradar.com/streaming/netflix/has-netflix-lost-its-chill-binge-and-paramount-plus-subscribers-jump-significantly-in-australia
https://insidethemagic.net/2023/10/subscriber-losses-netflix-disney-nk1/
https://www.msn.com/en-us/money/companies/netflix-loses-over-1-5-million-subscriptions-after-price-raise/ar-AA1kUI5T
I admit I’ve not look into any numbers, if they are available, but I bet Amazon has an advantage of Prime customers that don’t have it primarily as a video streaming service. Those customers probably wouldn’t consider ads a big deal.
That MSN article has some numbers that don’t add up.
Ignoring the fact that 1.6m isn’t “over half” of 4.4m, the last paragraph says that they added 9m new users. Am I reading this wrong?