Fast food restaurant Wendy’s plans Uber-like surge pricing, with digital menu boards that change prices depending on demand::The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.
there’s a lesson that I learned in college that I still follow today: never eat lunch at lunchtime. unless I’m traveling I’m not eating at peak periods anyway so I really wouldn’t be affected by this pricing change.
I still don’t like it though. unless that wendy’s is the only game in town (literally) this isn’t going to be good for business.