EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • NutWrench@lemmy.world
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    2 months ago

    There are many independent developers who deserve your money more than EA. Vote with your wallet.

  • FiveMacs@lemmy.ca
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    2 months ago

    Good, do it.

    Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

    Want to equip new gear? Forced ads Want to save? Forced ads

    Put so many ads that you make bajillions. Do it ea I dare you.

  • flop_leash_973@lemmy.world
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    2 months ago

    Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don’t make a thing that is worth dealing with them to get to play.

    That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won’t be seeing them.

  • Lad@reddthat.com
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    2 months ago

    Last EA game I bought was Battlefield 1 at launch, since I was a Battlefield fanatic. Haven’t given them a penny since. I’m doing my part.

  • hornedfiend@sopuli.xyz
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    2 months ago

    I’m really struggling to remember when 's the last time I played an EA game. I can’t really…

    Let them monetize everything until oblivion,no one’s gonna stop them anyway,so they might as well slowly die.

  • tal@lemmy.today
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    2 months ago

    I know that I’ve played EA games before, but I don’t think that I’ve played stuff from them recently, so I don’t have a personal preference on their games.

    As long as they also provide some option to pay more and not have ads, I don’t really see an issue. It just becomes another option to buy the game – if you want ad-supported, can do that, and if you want to pay directly, you can do that.

    If they don’t have any option to pay for an ad-free experience, then it seems like it could be obnoxious for people depending upon their ad preference.

    I think that all the games that I would play – setting aside the issue of EA specifically – I’d rather pay for an ad-free experience, but eh. Games with ads – as well as the option to buy an ad-supported or ad-free version at different prices – are a major thing on, say, mobile, so obviously there are people who would prefer the ad-supported route.

    Back in 2022, EA patented a system that generates in-game content and ads based on a person’s playstyle.

    Personally, I don’t really think that I want to have my activity logged and data-mined either way, though. I would pretty much always rather pay more than have my activity recorded. I care more about that than the ads. I’m fine paying more for that, but I want the opt-out. I’d also really prefer that vendors like Steam make it very clear that if a game is being subsidized by extracting data on a user, what data is being extracted. Right now, it’s kind of a free-for-all, and the games aren’t running in a jail, so they can do pretty much whatever. I think that just making assumptions about what they do isn’t a great idea.

    I remember when I saw a comment from some guy in an airport whose phone first set off an alarm and then told him that his gate had been changed and started giving him arrows to the new gate. He hadn’t told Google that he was flying anywhere. This was also back when Location Services was pretty new, so people were less-familiar with it. What had happened was that (1) Google had his location, (2) while he was indoors, while GPS didn’t work well Google had identified the location of other fixed devices with Bluetooth and WiFi radios emitting unique identifiers based on other people’s phones reporting them and building a global database, (3) Google could infer his position from getting their signal strengths, (4) Google had been scanning his email, seen the email that the airline had sent him about a gate change, scraped the email, and determined that he’d had a gate change.

    That could be a useful feature, but the point is that he had no idea that any of that was happening or that Google was making use of the data at the time. And that was many years back – I guarantee that data-mining has gotten no less-intensive.

    I remember talking to one friend who was a software engineer in the video game industry who was involved with some game where – after recording your gameplay for a while – they could, with pretty good accuracy, based on correlation with past users, infer with reasonable accuracy data that included one’s IQ and a set of “employability” statistics. That’s probably got value to an employer, but I suspect that most people aren’t thinking that they’re in a job interview determining their future employment status when they’re playing a video game in their living room. Like, if you’re working out what a video game costs, you probably aren’t thinking about the potential for it to creates information asymmetries in future job situations, where a potential employer has more data about you than you do about them.

      • TheRealKuni@lemmy.world
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        2 months ago

        Counter-counter-point, “Devil’s 🥑,” games have cost $60 ($70 with the most recent generation) since, what, 2006? 2007?

        $60 in 2006 is over $90 today.

        So we’re paying less upfront for games now than we were in 2006. Yet costs to develop AAA games have gone up significantly.

        I’m not saying ads in games is a good idea, I fucking hate ads. I also hate microtransactions. But every time prices go up people get angry. Remember the backlash when Xbox Series X and PS5 prices were standardized at $70?

        I don’t know the solution. But the current trends are unsustainable. Just like everything else in late-stage capitalism.

        • TheGrandNagus@lemmy.world
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          2 months ago

          This is an argument publishers love to make, but it’s bullshit. Yes, games (assuming you ignore in game purchases/DLC, which you obviously shouldn’t but I digress) have got cheaper in real terms due to inflation lowering how much $60 is really worth, while games have stayed at that price tag.

          It’s also true that development costs have went up.

          Now, here’s the part that game publishers conveniently never talk about: distributing games is far cheaper now. We’re usually not shipping pallets of discs that take up loads of space and cost money to physically create and transport, while also having to build in a profit margin for all the middlemen along the way, including for the retailer. We predominantly buy games digitally.

          On top of that, gaming used to be niche, now everybody does it. The market is far larger, so they don’t need to charge a lot to still make bank.

          • Cosmic Cleric@lemmy.world
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            2 months ago

            Now, here’s the part that game publishers conveniently never talk about: distributing games is far cheaper now. We’re usually not shipping pallets of discs that take up loads of space and cost money to physically create, while also having to build in a profit margin for all the middlemen along the way, including for the retailer. We predominantly buy games digitally.

            On top of that, gaming used to be niche, now everybody does it. The market is far larger, so they don’t need to charge a lot to still make bank.

            Great points! And yes, they’re almost never talked about!

            Anti Commercial-AI license (CC BY-NC-SA 4.0)

        • Cosmic Cleric@lemmy.world
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          2 months ago

          It’s not our responsibility to help their shareholders make money.

          We are purchasing a product from them, or a service, and we expect it to work, and not market us when we are using it.

          If the cost of manufacturer is not being covered in the sales price to the customer, then they need the raise prices, or go out of business.

          Or tell their shareholders to go pound sand.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

  • Underwaterbob@lemm.ee
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    2 months ago

    If they’d just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn’t have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.

    • TORFdot0@lemmy.world
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      2 months ago

      You can’t really sell ads on a per impression basis with just product placement. They want the ad sales to be recurring revenue.

  • fluckx@lemmy.world
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    2 months ago

    I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

    • fluckx@lemmy.world
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      2 months ago

      Get off the gaming market EA.

      I can’t believe I’m actually going to have to become a retro gamer. Sigh.

      • overload@sopuli.xyz
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        2 months ago

        Once you discover the sea of great indie games you won’t even care what AAA is doing anymore. Some of the AAA games remove cash shops after the game loses relevance anyway, like Shadow of War, meaning you get rewarded for not buying the game until it is 90% off.

    • Cosmic Cleric@lemmy.world
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      I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

      Something tells me they will, at least it’s on the latest generation to step up.

      Previous generations of always pushed back against this, and won.

      Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Duamerthrax@lemmy.world
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        2 months ago

        Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation. Blizzard fans have made me absolutely cynical about gamer boycotts.

        • Detheroth@lemmynsfw.com
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          2 months ago

          Nothing changed with Helldivers. The game is still blocked in over 100 countries and people who rightfully purchased the game still can not play it. Sure we don’t have to create an account, but that was annoying -not an actual issue. The real issue was thousands of people suddenly losing access to their game because Sony wants conversion.

          Sony made a social media post. They didn’t fix shit. But now the backlash is gone and the countries are still blocked, they can silently reinstate the bullshit in 3 months time.

          • Duamerthrax@lemmy.world
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            2 months ago

            Regardless, I was expecting absolutely no change from Sony and quite frankly, still expect to do to a rug pull once people’s attention are elsewhere. Oh look, Microsoft is doing a thing now.

            • Cosmic Cleric@lemmy.world
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              2 months ago

              still expect to do to a rug pull once people’s attention are elsewhere. Oh look, Microsoft is doing a thing now.

              Corporations being corporations and trying to rip off the customer to make the stockholder happy is a constant thing (unfortunately). “Viva Capitalism!”, and all that.

              But ‘We the People Customers’ ultimately have the control, we control the purse strings. They need the money in our wallets, and we can decide to give them that money or not, based on how they treat us, as customers. They will try to psyop convince you otherwise of that fact, but that fact remains, and holds true.

              Its an endless battle/war, but its a good one to fight for. Then they try something the next time, we push back against it. Again.

              Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Cosmic Cleric@lemmy.world
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            2 months ago

            Nothing changed with Helldivers. The game is still blocked in over 100 countries and people who rightfully purchased the game still can not play it. Sure we don’t have to create an account, but that was annoying -not an actual issue. The real issue was thousands of people suddenly losing access to their game because Sony wants conversion.

            Last I heard that problem went away with them backing off of not needing a Playstation account anymore.

            And the fact that they backed off the account requirement is a definate win for us.

            Anti Commercial-AI license (CC BY-NC-SA 4.0)

            • Sineljora@sh.itjust.works
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              2 months ago

              Sony made a social media post. Original date for PsN requirement was June. During the backlash, over 100 countries were delisted. They still are. The current situation is still much worse than launch.

              • Cosmic Cleric@lemmy.world
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                2 months ago

                Sony made a social media post. Original date for PsN requirement was June. During the backlash, over 100 countries were delisted. They still are. The current situation is still much worse than launch.

                Don’t think you’re representing the situation accurately.

                The primary goal was to not have to create a Playstation account, and people can get a refund now from Steam if they want, where before they could not.

                Sony can always decide where to sell their products, regardless if there’s a controversy, or just any day of the week and for any reason. We could never control where Sony sells their products.

                Anti Commercial-AI license (CC BY-NC-SA 4.0)

        • Cosmic Cleric@lemmy.world
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          2 months ago

          Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation.

          There’s been others, over the decades. This isn’t the first time they tried putting ads into games. All the other times were pushed back successfully.

          Blizzard fans have made me absolutely cynical about gamer boycotts.

          True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

  • Cosmic Cleric@lemmy.world
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    2 months ago

    Fellow gamers, now is the time to push back on this crap. If you don’t do it now, you’ll live with this forever. They tried doing this in past generations as well, and failed.

    Spread the word, tell others. Be vocal! Advocate for this not happening.

    And if someone tells you that this isn’t preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

    And remember, some of those you would try to convince are probably astroturfers/bots.

    (https://lemmy.world/comment/9975178) (https://lemmy.world/comment/9977246)

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    • SharkAttak@kbin.social
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      2 months ago

      The ones pushing back are either trolls or bootylickers; the recent Helldivers2 shitstorm proved that things can change.

      • Cosmic Cleric@lemmy.world
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        2 months ago

        EA is on my boycott list since Origin & ME3. ¯_ (ツ)_/¯

        How many of those have in-game ads though?

        There’s a history of pushing back against adding ads into games, that’s different than boycotting the company overall. One can be successful, when another is not.

        And having said that, one could even argue that their desperation to make money by putting ads into games (again) is not just about keeping the shareholders happy, but also because of people having boycotted them over the years, depriving them of additional income. You may be making more of a stand than you realize.

        Anti Commercial-AI license (CC BY-NC-SA 4.0)

        • DarkThoughts@fedia.io
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          2 months ago

          I’m saying there’s not really anything more I can do when it comes to EA. The company is already completely down the shitter for me and they’re the ones who would have to gain my trust back. That’s the only possible development. The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care. That’s why this rotten company is not just still a thing, but continues to do what they’ve done for the last couple decades.

          • Cosmic Cleric@lemmy.world
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            2 months ago

            I’m saying there’s not really anything more I can do when it comes to EA.

            You are already doing your part. Thank you, citizen.

            But, you can also vocalize to others, especially the younger generation, that things like ads in games can be pushed back against successfully, as it has in the past. That they don’t have to put up with crap, or think they can’t push back against the monolithic corporation, because its been done before, successfully.

            Hell, EA was one of those companies that tried ads in games before, and had to retreat from the pushback from customers.

            The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care.

            I always thought that they cared, especially if they are being taken advantaged of, but that it doesn’t rise to a high enough threshold to actually do something about it (they triage it lower on their problem list), and that they feel that they are alone in doing it, so why bother.

            What past events have shown though is that if we all do it together, even in a non-coordinated sort of way (organically), then the burden is not that hard individually, and the effort/pushback works well/enough.

            Anti Commercial-AI license (CC BY-NC-SA 4.0)