I said one was more valuable. That doesn’t mean they don’t go well together.
Anyway you can use data to nudge users. For example, Google can change search result orders. They can promote one company/research/ideology/party to the top and demote others.
Finding out where certain people are important for law enforcement or press.
Stores give out free wifi to track your MAC address and see where you go in stores. They sell this data, use it to track theives, or use it for better product placement.
What good is user data if you don’t use it for advertising?
I said one was more valuable. That doesn’t mean they don’t go well together.
Anyway you can use data to nudge users. For example, Google can change search result orders. They can promote one company/research/ideology/party to the top and demote others.
Finding out where certain people are important for law enforcement or press.
Stores give out free wifi to track your MAC address and see where you go in stores. They sell this data, use it to track theives, or use it for better product placement.