Where the fridge cases were previously lined with simple glass doors, there were door-size computer screens instead. These “smart doors” obscured shoppers’ view of the fridges’ actual contents, replacing them with virtual rows of the Gatorades, Bagel Bites and other goods it promised were inside. The digital displays had a distinct advantage over regular glass, at least for the retailer: ads.
…
These internet-connected fridge panels, developed by a Chicago startup called Cooler Screens Inc., frequently flickered, crashed or showed the wrong products. Every so often, they caught fire. But store managers were stuck with them. As part of a 10-year contract with Walgreens for a split of the ad revenue, Cooler Screens had installed 10,000 smart doors at hundreds of US locations like this one. It planned to install 35,000 more.
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On Dec. 14, Avakian’s team secretly cut the data feeds to more than 100 Walgreens stores in the Chicago area. The dozen or so smart doors affected in each of these stores either glazed over with white pixels or blacked out altogether. Customers could no longer see where the Coke and Red Bull and Hot Pockets and Heineken sat, and either assumed the fridges were out of order or found themselves rummaging through one by one. Some staffers pasted pieces of paper on the opaque screens that read, for example, “assorted sports drinks & coffee.”
Ads are the cancer of Humanity.
Good. What an awful concept. A whole bunch of extra screwing around trying to keep products aligned with what’s on screen along with maintenance and running costs; just so you can piss off your customers with a worse experience and waste more of their time with advertising nobody wants.
If it helps, they also lock a lot of product, requiring employees to come and help customers directly.
https://eurweb.com/2025/walgreens-theft-prevention-struggle/
It’s like they made their stores as hostile as possible to shop in.
The only reason i go to Walgreens at all is for my medication. I’d gladly go somewhere else but they strangled out the competition. It’s literally the only place that consistently has my medication.
And money! Customers pay for these atrocities.
I would definitely recommend reading the full article. There’s all kinds of hilarious tidbits. Like that the Cooler Screens ceo Arsen Avakian’s leadership seems to be rather fiscally disastrous wherever he goes. Or my favorite bit:
Avakian discussed the concept that would become Cooler Screens with friends in Chicago business circles, including Wasson [co-founder of Cooler Screens]. As head of Walgreens from 2009 to 2015, Wasson is most remembered for overseeing its fraught international merger with Alliance Boots, a European chain. But he also bet on technology, gussying up its pharmacies with tablets, acquiring e-tailer Drugstore.com and leading the company’s $140 million investment in a then-promising startup called Theranos. (Oops.)
Jeepers fucking creepers, you would think that Walgreens/ big corporations in general would do some kind of background investigation or get a PI to find out if they have any skeletons in their closets that would prove fiscally harmful if entered into an agreement. Their total lack of operational security and basically saying ‘Yes, Daddy, please?’ when presented with an opportunity from the same guy that dragged the company into the whole Theranos debacle is flabbergasting.
Wasson set up a demo meeting with billionaire Stefano Pessina, Walgreens’ largest shareholder and his successor as CEO, with whom he remained friendly after departing the pharmacy chain. “‘We’re not tech guys,’” Avakian remembers the Walgreens team saying. “‘Prove it to us.’” He and Wasson say that based on their PowerPoint presentation, the company approved a six-store pilot program for 2018.
A fucking POWERPOINT is all it took even after Theranos to convince them of this boondoggle.
You weren’t kidding! This is a rollercoaster ride of incredible twists and turns!
The problem, according to three former Cooler Screens executives and a former Yahoo executive, was that their clients thought of the screens as “shopper marketing,” an old-timey ad category that covered in-store promos like the balloons or cardboard displays that clerks hang over cases of beer. Spending in this area was far lower than the more lucrative digital ad rates Avakian hoped to charge. One of the former Cooler Screens execs says that Avakian wanted marketing dollars well above what the industry was willing to pay and that his lieutenants could be preposterously condescending on calls with the Yahoo sales team, which at times devolved into shouting matches. “The Yahoo people hated them!” this former exec says. “Their MO was to ride them [Yahoo] like Secretariat.” (A Cooler Screens spokesperson says that this description is inaccurate and that Avakian’s relationship with Yahoo executives remained positive.)
Condescending calls with Yahoo sales team. Fucking hilarious.
Agreed. Avakian is fascinating because he’s so entitled in the article. If someone doesn’t want to buy his product he just rails against how unfair they were to him.
Bro: it’s business. If your product were nearly as good as you claim it is, you wouldn’t need to force people into using it.
Also, the end of the article points out that Walgreens has been terribly mismanaged and is a very low-performing company, and they’re still experimenting with screens, just not with Avakian. Hilarious.
Sometimes you can have a thing that isnt a computer. Sometimes you can just have a glass door. I promise it’s okay.
When I walk through my house I have sweet motion activated lights and doodads that I have spent hours tweaking and I enjoy thoroughly.
In the bathroom I use a switch.
Not everything needs to be “smart”
I’ve got small dumblights that are motion-activated and run on AAA batteries. Bought one for the bathrooms specifically so getting up in the middle of the night to take a leak doesn’t involve turning on the full light. They worked well enough (and they were cheap enough) that we now have like 6 in various places.
I have my bathroom fan turn on if the lid has been open more than 45 seconds … some things you just don’t (yet) know you need to be smart :-D
For me, all of our lights are smart (some bulbs with smart switches that talk to the smart bulbs and some just smart switches), but, everything needs to be able to function like it’s dumb … nothing needs an app to function. The wall switches will function as expected … home assistant adds additional functionality, voice commands add extra functionality, but, it all works as you’d reasonably expect it to if you just go and hit the wall switch.
In tech, SMART is an acronym. I shit you zero nots, this is for real.
Self Monitoring And Reporting Technologies
Fuck SMART everything. I am fundamentally at odds with telemetry, what is it up to half our mobile data plans are lost to advertisers? W.t.f.
That SMART acronym is for internal computer drives, has been in use since about 1995, and is a wonderful thing - the drive keeps track of how many errors it encounters reading, how many bad sectors on the drive, how many hours it’s been powered on, and a whole bunch of other stats.
And then, you, the user (/sysadmin) can, while sitting at the computer, get a report of all these stats and notice if the drive is starting to fail so you can plan a replacement instead of it just dying unexpectedly.
Someone might have made an acronym for “smart” light bulbs, but it would be completely unrelated to the internal computer drive acronym.
Hey thanks for fleshing that out for me. That takes me back, makes me think of sitting in my room listening to RATM I just downloaded and burned off Napster and defragging the computer.
I miss the Internet of old. Before everyone got on it. We had hope then
Okay I’ll admit the fan thing is clever…
Same, I’m running homeassistant. Things that are out of the way like PC under desk get WakeOnLan from HA, or chandeliers, and grow lights for my wife’s indoor trees get smart treatment. Kitchen lights are switches, because if I’m in the kitchen I will be by the switches and opening phone to launch HA app and scroll to a smart light button would take much longer.
But think of the ads we can’t play! THE ADS!
Have they tried subscriptions? I’ve heard it’s the next big deal after ads.
Comedy gold, except for everyone who has to try and shop at a Walgreens.
I imagine it’s less fun for employees.
They just keep finding interesting ways to fail!
Hahaha fucking weasel dumbasses, hope your ad revenue will cover your service contracts!
The Walgreens closest to me had those installed for maybe a month before they went back to glass doors. Fucking hated those things. Completely annoying when they’re working as expected.
You love to see it
