“The former NBCUniversal advertising head, who started as chief executive on June 5, is seeking to launch full-screen, sound-on video ads that would be shown to users scrolling through Twitter’s new short-video feed, according to three people familiar with the situation.”
Oh. Oh no.
Wow, why do execs keep thinking of this bullshit? They never stop and think, “Wow, I would hate to see this and it’d make me use an adblocker or move to any other platform which is NOT doing this, which is ALL of them right now.”?
Same with Youtube and its 30 second unskippable ad trials (which I always would respond to by exiting the video AND out of the app on Roku). Plus the ad agencies who don’t stop and think, “Hey this would make me HATE this company and boycott it out of spite rather than buy their product, and it gives ALL of my competitors free advertising because now people forced to watch this will search for our competitors and buy their product just because they hate us now”
I’ve done this, and found out that the competitors don’t need to advertise because they have a better product for a lower (or the same) price. They also have tons of word of mouth advertising going on both on the internet and in real life.
If they just asked their own friends and family if it was a good idea (with those who would be honest) they’d find this shit out REAL quick. Hence the existence of books like “Your ad ignored here”.