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googles net profit is 115 billion/year. So while 3.5 is inconvenient, I imagine google feels that its just the cost of doing business in the EU.
Sure you can be cynical about it, but you could also read beyond the headline
Beyond the monetary fine, the European Commission is ordering Google to restructure parts of its adtech business. Specifically, Google must:
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End self-preferencing practices — meaning it cannot give undue advantage to its own services.
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Address conflicts of interest within its advertising supply chain.
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Ensure fair competition by opening its ecosystem more effectively to rivals.
Oh no, how will they ever be able to afford the 4 bn fine if they don’t comply
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