Management’s goal of 30% profit margins for gaming has led to job losses, canceled projects

  • woelkchen@lemmy.world
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    2 months ago

    Imagine Microsoft’s top management was competent and leveraged their PC operating system monopoly with their dominant gaming position (ABK + Minecraft alone are massive, not even counting Bethesda and the older 1st studios).

    • FreedomAdvocate@lemmy.net.au
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      2 months ago

      with their dominant gaming position

      If only Microsoft ever had that position. They’ve been distant third since the Switch 1 came out, distant second from day 1 of the PS4.

      • woelkchen@lemmy.world
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        2 months ago

        If only Microsoft ever had that position. They’ve been distant third since the Switch 1 came out, distant second from day 1 of the PS4.

        Wrong. You confuse the Xbox console with Microsoft’s overall position as game publisher which includes all of Activision-Blizzard-King, Bethesda, Minecraft, Halo, Forza,… across multiple platforms.

        • FreedomAdvocate@lemmy.net.au
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          1 month ago

          You’re confusing the word “dominant”. They’ve never been even remotely close to being dominant in gaming.

          • woelkchen@lemmy.world
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            1 month ago

            You’re confusing the word “dominant”. They’ve never been even remotely close to being dominant in gaming.

            Look up the revenue numbers. Nobody else comes close. Minecraft alone with its different editions is massive.

              • woelkchen@lemmy.world
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                1 month ago

                Sony easily beat them lol.

                PlayStation consoles beat Xbox consoles but that’s not the whole gaming market. Microsoft and their subsidiaries publish games for PlayStation, Nintendo, iPhones, Windows,… This is really not hard to understand.

                Did you even look up the numbers?

                Yep, revenue numbers from when ABK was still independent, user numbers of the various Minecraft editions, etc. All public information easily to find for any person with basic media competency.

                Articles like https://www.videogameschronicle.com/news/microsoft-was-the-no-1-games-publisher-in-the-world-last-month/ are really easy to find.

                • FreedomAdvocate@lemmy.net.au
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                  1 month ago

                  Now go look at both companies total gaming revenue for the whole year, not just the month that the biggest game of the year releases.

                  PlayStations revenue is about 50% more than Xbox’s.

  • I Cast Fist@programming.dev
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    1 month ago

    So you’re telling me M$ will kill the xbox division for good?

    An Xbox spokesperson said in a statement that they take a long-term view of their business and that success “doesn’t look the same across every project or priority.” - “We look at the business as a whole, balancing creativity, innovation, and sustainability across a diverse portfolio of offerings,” the spokesperson said.

    HAAAAAAAAAHAHAHAHAHAHAHAHAH AHHAHAHAHAHAHA
    Oh my fucking god, these corporate stooges

    To account for the lost sales, Xbox offers its developers a credit, which it calls “member-weighted value” and is calculated based on several factors, such as the number of hours that Game Pass players collectively spend on a particular title. The opaque formula seems to favor games in which players can spend the most amount of hours, such as online multiplayer titles, according to people familiar with the calculations.

    Interesting, that explains why some studios are getting fucked out of that deal

    In July, Hood said on a call with investors that operating income in the Xbox division rose 34% for the quarter that ended in June due to “continued prioritization of higher margin opportunities.” The company is due to report earnings again on Oct. 29.

    I’m sure M$ can keep cancelling projects and firing people ad infinitum to ensure a continual rise of operating income /s