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Probably getting paid to spread sentiment, but the guys writing their checks really only know the steps to marketing a product while forgetting that the product also has to be, ya know, good. Typical MBA shit: put out a new thing that does an old thing in a new, walled garden sort of way then go absolutely HAM on pushing all the units before the influencers that still have souls start bashing it
I think you’re on the nose, here. I laughed at the headline, but the more I read the more I see how fucked they are. Airlines. Industrial plants. Fucking governments. This one is big in a way that will likely get used as a case study.