I try to steer as many people as I know to Signal, but I don’t want to be the type of person who accepts no compromise so I also use a bunch of others. Whatsapp is the most common, as pretty much everyone here in the Netherlands uses it. I used to use Telegram, but nowadays I trust it less than Whatsapp and all my Telegram chats have moved to Signal. SMS is only there for backup and older people who don’t use other apps. And Discord is there for people who want their messages to never be read, because that app is a dumpster fire that constantly makes me miss messages.
Lemmy generally attracts the same kind of person that would also use Linux. Both of them are open source and community driven alternatives to software otherwise provided by large corporations and milked for every last cent. Both of them require just a bit more knowledge in order to comfortably use them. Linux with all the distro’s and desktop environments, Lemmy with all the instances and apps/front-ends. We’re very much a bubble here.