Norway has succeeded in getting the European Data Protection Board (EDPB) to make permanent and extend across Europe its ban on Meta (Facebook's parent company) harvesting user data for targeted ads on Facebook and Instagram.

  • friend_of_satan@lemmy.world
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    10 months ago

    Meta's practices also collected protected data like race, religion, and sexual orientation. Meta disputed that it needed explicit consent, arguing that agreeing to terms of service was enough, but courts rejected this.

    Oh please let this be the beginning of a global backlash against corporate EULA's and the start of a path towards a few well understood EULA's, similar to how we have a few well understood FOSS licenses.

  • circuitfarmer@lemmy.sdf.org
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    10 months ago

    I'd just like to thank the EU for having the data privacy laws that I suspect most Americans want but can't have because of the fact our country is owned by corporations

    • dx1@lemmy.world
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      10 months ago

      Honestly thinking this all week - pretty much every country in the world either voted yes or abstained on the Gaza/Israel ceasefire resolution, except for the U.S. (and a handful of others), who just coincidentally happens to have billions of dollars earmarked every year to go to Israel on the condition they spend it on arms from U.S. companies. That, and its strategic use in the region (access to fossil fuel resources), probably the whole reason.

  • levi@aussie.zone
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    10 months ago

    This is awesome but I don't really understand.

    The purported issue is that they don't have explicit consent for some data points. They apparently responded by saying they were going to charge a subscription.

    Why wouldn't they just get consent? I'm sure most fb users will just agree to anything put in front of them.

    • Krapulaolut@sopuli.xyz
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      10 months ago

      Facebook collects data from various sites and doesn't care if you are a user or not.

      How can you get a consent from someone who doesn't even know facebook collects data from?

      • ra1d3n@lemm.ee
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        10 months ago

        This is the funny thing. You don't. It has to be informed consent. ヾ(⌐■_■)ノ♪

    • kubica@kbin.social
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      10 months ago

      However, regulators have questioned whether the prices are too high to give users a real choice.

    • NeoNachtwaechter@lemmy.world
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      10 months ago

      Why wouldn't they just get consent?

      That would mean to accept a possible 'No' as an answer. Something thoroughly new to them. They still prefer to continue without giving a damn.

      • Xatolos@reddthat.com
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        10 months ago

        And Apple.

        Most companies do this now. One of the reasons everyone wants you to create an account with them.

        • Hamartiogonic@sopuli.xyz
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          10 months ago

          Oh, that’s a good point. I just thought that I have about 200 accounts and passwords, because the internet hates me.

  • Tischkante@discuss.tchncs.de
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    10 months ago

    They're already starting their paid ad-free $10 a month tiers for Europe only. They'll stop showing advertising to underage people "for now". They're going to flood Europe with garbage ads and maximize subscribers that way.

      • ferralcat@monyet.cc
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        10 months ago

        They won't. They'll just sell their private data.

        As someone who tried to make a living caring about people's privacy, people don't care. The only time they pretend to is when they need to explain why they buy the new iphone pro model yearly (but they'd turn on a dime if apple said "we're building an ad platform! Look how pretty our ads are!")

  • nutsack@lemmy.world
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    10 months ago

    a targeted advertising ban would kill just about every social media platform

    • jjjalljs@ttrpg.network
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      10 months ago

      They could just run contextual ads for much less effort and privacy violations, and still get the same or better result.

        • jjjalljs@ttrpg.network
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          10 months ago

          It's how advertising worked for literally the entire history of advertising before the modern internet. You put ads for car stuff on the cars website. You don't need to build an entire dossier on me. If I'm looking at the star wars wiki, you can be pretty confident that I'm interested in sci-fi and fantasy. You don't need to spend billions of dollars tracking me to know that.

          This is not an expert opinion so I could be wrong, but I think it would be a better system. Simpler to implement, less stalking, less "oops we didn't show any house ads to black people" potential.

          • nutsack@lemmy.world
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            10 months ago

            these companies spend a lot of money and computation power on intelligent targeting systems because they are in fact better from a capitalist perspective

            • jjjalljs@ttrpg.network
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              10 months ago

              Maybe. I guess it makes it easier for Google to sell many different ads in the same time/space. Still sucks for everyone else though.

              • ArghZombies@lemmy.world
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                10 months ago

                But people advertise with Google precisely because they know the ads will be targeted at relevent people. If Google just sell loads of ad slots that just show to random users then that's just a waste of money. If I'm selling motorbike helmets I don't want to waste my money having Google show those ads to 60 year old men who only travel by bus or golfers or people who use wheelchairs.

                Google won't just sell loads of ads here, they'll totally change their business model to something closer to the targetting approach.

                • jjjalljs@ttrpg.network
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                  10 months ago

                  You target the ads based on the content of the page rather than the identity of the viewer. That's how tv radio and print ads work.

  • dx1@lemmy.world
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    10 months ago

    Nice. As someone who deals with compliance I know it's gonna be a huge pain for them to deal with, which makes it even better.

  • erranto@lemmy.world
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    10 months ago

    I will only believe it when I see it. It has been a few years since the EU is threatening a ban and meta threatening to leave the EU, so far none has committed any action.

  • Smacks@lemmy.world
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    10 months ago

    I can't wait for Facebook to take the time and energy to make two different versions of their platform. One to adhere to the EU regulations, and the other for everyone else that harvests every last bit of data.