Why are these companies wanting to pay to infuriate me? If I want to watch something and I’m suddenly interrupted by a 90 second unskippable intrusion I’m not going to have a positive relationship with your company.
Most ads aren’t directly tied to a sales goal. Instead they work on brand recognition. IOW, when you are at the grocery store, you think of Coke in general rather than any specific ads. And when you’re looking for a new car, Ford’s marketing is constantly in the back of your mind.
Combined with the tsunami of marketing everyone faces every single day, few of these ads stand out. You likely don’t turn down buying Coke because of how invasive their ads are.
Why are these companies wanting to pay to infuriate me? If I want to watch something and I’m suddenly interrupted by a 90 second unskippable intrusion I’m not going to have a positive relationship with your company.
Most ads aren’t directly tied to a sales goal. Instead they work on brand recognition. IOW, when you are at the grocery store, you think of Coke in general rather than any specific ads. And when you’re looking for a new car, Ford’s marketing is constantly in the back of your mind.
Combined with the tsunami of marketing everyone faces every single day, few of these ads stand out. You likely don’t turn down buying Coke because of how invasive their ads are.