Did you even read your own article?

"That’s really awesome for an indie dev; a few thousand bucks is nothing to shy away from and can get them going on their next project. I do believe it gave them a boost, but this is very much a PR headline rather than an exponential overnight success.”

“While they successfully moved the needle and made a PR splash, this is not a sustainable approach,” Laborde said. “It reinforces a mentality that art ‘should be free’ and ultimately devalues their work over time. This works as a one-time attention grabber and audience-expander, but I can’t recommend it long term.”

It did not increase sales. They couldn’t even attribute it to sales.

Such a significant increase in sales certainly sounds impressive, but for Nicholas Laborde, founder and executive producer of Raconteur Games, the numbers should be taken with a grain of salt.