cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

  • renegadespork@lemmy.jelliefrontier.net
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    10 days ago

    Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.

    If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.

  • binux@sh.itjust.works
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    10 days ago

    Bitch-boy CEO whining about rival company that epitomizes everything he doesn’t have at every chance he gets, very typical behaviour just carry on

  • Soup@lemmy.world
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    9 days ago

    Super strong “If I told you who I really was you’d never have slept with me!” energy.

    It’s called consent. If people wouldn’t want to engage with the content unless they were misled in some way then that amounts to manipulation and a violation of trust. Looks like Epic Games just told the whole world that they would lie to their customers if they felt like the truth would give them too much choice.

    Fuck ‘em.

  • Lemmayng@lemmy.world
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    10 days ago

    Tim Sweeney, the pedophile (protector) who insists that pedophiles aren’t using Roblox to commit pedophilic crimes by preying on minors? That Tim Sweeney?

  • Teratologique@lemmy.blahaj.zone
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    8 days ago

    Indie games like Stardew Valley and Undertale don’t need generative AI, skill issue much?

    What next, it’s “irresponsible” to mention the system requirements because people won’t buy games that are too advanced for their device, which is depriving devs of sales?

    Maybe being anti-consumer isn’t the best strategy to bring those “consumer” things to your marketplace, Tim.

    • ranzispa@mander.xyz
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      7 days ago

      Stardew Valley and Undertale

      Games developed before generative AI was widely available and usable for software development.

      TBF I believe indie games will benefit the most from generative AI. Letting a model have to worry about quaternions definitely makes things easier.

  • spaceracoon@lemmy.zip
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    9 days ago

    All of this together is why there is so much media attack on Steam. Just think of the amount of fuckery we would be subjected to, if Steam was out of the equation.

  • Toga77@lemmy.world
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    9 days ago

    It’s really irresponsible for Tim Sweeney to be a such a fucking moron but he hasn’t stopped that yet.

  • FireWire400@lemmy.world
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    9 days ago

    Man, Sweeney’s been on a roll lately, hasn’t he? Too bad I’ve got no idea what he’s talking about most of the time